In recent times they have even become a white label provider themselves, albeit only for a few brands, so it remains to be seen whether this is a one off deal or a new source of revenue for the company over the long term. Not only have they built and maintained their own website and betting platform, but they have their own odds traders too – both of which most other bookies outsource to platform and solutions providers. About the CompanyĪs far as internal structure goes, info on the way BetVictor run their business isn’t made widely available, but they are certainly and independently minded firm. Their official HQ is interesting as BetVictor was one of the first UK companies to relocate offshore to take advantage of tax breaks, some say they even emboldened the rest of the industry to follow suit they also closed their high street fleet of betting shops to focus on online betting very early on which is why they have a zero premises count. You may be able to guess from the incomplete table above that concrete info on BetVictor as a business isn’t easy to come by.Īlthough the previous owner, Victor Chandler, was happy to be the face of the company, when it comes to the numbers and the finer details BetVictor have always been quite secretive, and as a privately held company this is perfectly normal.Įven the £1 billion turnover is nothing more than a vague claim the company once made – who knows what the real and most recent figure is. Parimatch, Heart Bingo as white label – 3 Whereas other bookies’ staff rotas might be heavily made up of in shop customer service workers, BetVictor’s 500+ employees are more likely to be tech graduates, web developers, and maths experts.īetVictor. They have historically been very quick to adapt and adopt new tech and ideas, and this approach has also served them very well. Chandler himself, although he has now stepped away from the business. Marketing is a real strength and their celebrity fronted advertising campaigns have done a lot for their image as well as their balance sheet, even starring Mr. The company has always presented itself as a sophisticated brand built for real bettors and sports fans, and after a few identity changes along the way the BetVictor name is now synonymous with great odds and fantastic customer service.
It has since passed down to his son and then his grandson, going from being an on course business to a high street business and then an internet only business. BetVictor has had quite a journey since 1931, the year it was formed by the owner of Walthamstow Greyhound stadium, William Chandler.
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